Print piece mailed to high school sophomores and juniors to increase engagement with Cornish College of the Arts at Seattle University. QR code scans were tracked to unique student ID’s to measure marketing performance. Variable copy on the mailer creates a personalized experience for the student, while prominent QR codes encourage action. The use of paint and canvas textures sets this mailer apart from those sent by other art schools and distinctly differentiates Cornish’s brand from their parent brand.